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The answer in a single phrase:
"THERE IS GREAT STRENGTH IN NUMBERS!"
Specifically, your Benefits include:
1) Substantial clout when dealing with the City on any & all issues affecting our businesses!
Parking - Landscaping - Streetscaping
Traffic Control - Lighting - Pedestrian Management
Sidewalks - Events - Maintenance
Crosswalks - Improvements - Capital Budget Inclusion
2) Greater leverage in dealing with Marketing and Advertising Entities!
Larger Ads (e.g. quarter page) are noticed more than smaller ads (biz card size).
Less Cost/Volume Discount - Larger ads costs less per unit of space than smaller ads.
3) Dramatically Increased Impact on the General Public in creating Awareness of the Historic Business District as a DESTINATION!
HDBA Brochure Promoting our Members
Community Based Promotions and Events
Joint Advertising and Marketing
Coordinated Activities
Heightened Appeal and Image
Increased Pedestrian Traffic
4) Synergistic Effect from our Own Interaction!
Just from the meetings we've had, many ideas have surfaced that perhaps acting alone, none of us would have thought of. We feed off each other's energy and ideas; and we share what works and what does not work for us. Each of us has already come away with new promotional ideas for our own business just from talking to each other. This incredible synergistic effect is quite powerful and is perhaps the greatest benefit from joining the Association. |
